Fashion tells you that black is ’sophisticated’, ’slimming’, ’stylish’ and ’sexy’, and because the colour ranges available in the shops are predominately black, that is what people feel they have to buy. But black is actually the total absence of any colour, despite it being the best selling colour! About 70% of all fashion items sold in Britain are black. When you consider all of the colours available, it makes one wonder why most people seem to shy away from wearing colour, and always seem to wear black. Psychologically wise, it may imply that you are hiding behind the ‘colour’ black. Having a colour analysis will determine if black actually suits you. You may need to opt for a softer version, such as charcoal, or chocolate brown.
There is no doubt that the colours you wear will have a powerful effect on how you feel, and crucially, how others respond to you. For instance, wearing red will bring excitement into your day. It is the colour of stimulation, showing a sense of exhilaration but also suggesting a demanding character. It is a great colour to wear at the end of the week when your energy level might be flagging. Pink is a great colour to wear when you are feeling a little off colour, as it gives a flattering lift to any complexion. When wearing green, whether olive or lime, or anything in between, you show creativity and imagination. The purple family runs from softest lavender to deepest damson. It is a great alternative, and a more exciting one, to black and navy. Beware that its creative signal does not compromise a situation where you want to appear conformist. Purple is also the colour of spiritualism and meditation. In its lighter forms, the lilacs and soft violets promote a general sense of relaxation. Blue conveys trust, peace and order – it could be considered safe. Medium shades of blue, such as cornflower, lapis and sapphire, are all great colours to brighten up your wardrobe throughout the year. The lighter shades, such as powder blue, eau de nil, bluebell and sky blue, make wonderful colours for special occasions when a feminine look
You’ll know the colour is right for you when your face appears to be lit from underneath, your skin appears smoother, fresher, and younger; lines and blemishes are minimised. Your eye colour is enhanced, and you notice YOU more than the colour. So give colour a chance, and ditch the black, which can create the illusion of dark circles around your chin or neck, an uneven colour in your complexion, and it standing out more than you!


March 5th, 2010
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